Five Common Mistakes Made on Social Media and How to Avoid Them

social-media-iconsSocial media can be a highly beneficial tool to increase the online presence and visibility of a business. The best feature of social media is its ability to make content go viral, so that a message can reach millions of users in very little time. Many brands and celebrities have become famous overnight due to the viral feature of social media. However, there are instances when businesses tend to go overboard in shaping and executing their social media strategy. This article explains five common mistakes that managers and owners should avoid when crafting a social media strategy for their business.
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