Because of the ever-increasing volume of content available on the Web, it is unreasonable to expect that merely good content will drive people to your website. It is important to understand how online traffic grows and how websites are discovered by people online. Google searches are among the most widely used tools for learning about new websites. Understanding how Google searches the Web for websites in response to a keyword entry by a user is one of the first steps to using backlinks for increased search engine traffic. This article explains what backlinks are and why they are important for driving traffic to your website from a search engine.
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